Comments on: CONNECT WITH CYNTHIA JAYNES OMOLOLU: How Important is Branding?

By: Cynthia Jaynes Omololu

Cynthia Jaynes Omololu — Mon, 10 Aug 2009 04:56:51 +0000

Thanks for those lists – it always makes me feel better!

Doret – I appreciate the love for Six O’clock, it’s been amazing having it out there and I hope you enjoy it.

Tess- thanks for the comments about DLS, it should be out in February and my publicist at Walker is handling the ARCs which should be going out soon. If you’re interested, send me an email at cynjaynes(at)comcast.net and I’ll make sure to forward it on to her.

By: Tess

Tess — Sun, 09 Aug 2009 16:11:27 +0000

Some of my favorite writers are ones who fail to conform to a brand. I love Nancy Werlin, Margaret Peterson Haddix, Lois Lowry, and Jane Yolen, and while they all have specific titles that are similar, they also have books that are completely different from their other work. As long as the writing is good, I do not think that a brand really matters. I am a middle school librarian, and I order titles by and promote books by authors with and without “brands.” Also, I think Dirty Little Secrets looks amazing! Are there going to be any ARC’s out there any time soon?

By: Doret

Doret — Sun, 09 Aug 2009 01:32:32 +0000

As long as the writings good enough fans will follow you anywhere.

A few authors I read no matter the age level
Wendy Mass, Eoin Colfer,
Jack Gantos
Walter Dean Myers
Kate Dicamillo
Charles R Smith Jr

BTW, When its Six Oclock in San Francisco looks like a great read. Love the cover. Its on my mental wish list.

Sometimes not branding is a good thing. It makes it easier for librarians and booksellers to get familiar with your work on some level. If a bookseller or librarian likes what they’ve read they might be more likely to suggest the titles in the genre they haven’t read.